Our Story

FROM HUMBLE BEGINNINGS…

Amor Luminis began with a passion for creating an eco-friendly, all-natural shampoo and conditioner alternative. Founder, Tash Tourabaly, started by experimenting with a toxin-free bar formula for her mum who was susceptible to sensitive scalp. Tash went on to gift the bars to family and friends, and word of mouth took hold. From humble beginnings in her kitchen, Tash has developed high-performing natural hair care bars that are good for hair, and kind to the planet too. What set off as a hobby has grown into a cult following and continues to grow.